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Short Case Studies On Marketing Research

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PDF | The use of case studies for Marketing Research has been examined. Starting with ... Marketing Research in Attracting Small Business Owners. • Marketing ...

Short Case Studies On Marketing Research

The insights from decision analysts online, time-extended depth interviews became the foundation for the advertisements and new communication strategies. With global expansion a strategic priority for one of our clients, they opted to establish a new name serving clients across all markets. Decision analyst conducted a maxdiff analysis on the proposed message statements to determine which messages consumers preferred.

The following case studies are just a few examples of our successes. A fortune 1000 consumer-goods firm wished to identify patterns and trends in its retailers e-commerce sales and promotions. The client company used forecasted raw material prices to better control costs of production and to increase profitability.

Decision analyst developed a comprehensive index score based on over 15 variables and collected data simultaneously in 11 countries and in 9 languages. Turning providers into patient satisfiers measuring satisfaction using mail surveys a health insurance carrier wanted to incorporate patient satisfaction measurements as a quality outcome indicator when recredentialing each member of its network. Real estate site selection with predictive modeling in the open-source r language advanced analytics, decision tree, linear regression, predictive modeling, random forest, r language, real estate site selection we explored the use of the open-source r language to develop alternative types of predictive models for retail-site sales forecasting.

In their effort to develop effective participant communication strategies, plan providers need to serve multiple audiences with different concerns and priorities. A major multinational cosmetics manufacturer sought a celebrity spokesperson to use across global markets. Management knew they wanted to grow their marketing share among seniors, but only had a vague idea of the type of product they needed.

The detailed monthly report and full analysis with recommendations helped the client gauge its success and pinpoint the most effective messages and promotions. Time-extended online depth interviews were conducted to provide an intimate understanding of the consumer relationship with the brand and its current menu offerings. Our client, a health-insurance provider, wanted to know how best to communicate with their customers about the affordable care act and what messages they need to use.

Its executive mba (emba) program was the most profitable, and the university sought to expand this graduate offering. Product awareness and usage, international research, product attributes, incidence, customer target profile an international innovator of premium beauty products targeted to women wanted to better understand hair care needs and product usage among females in four countries. In a rapidly changing environment, making informed decisions has never been more challenging. Specifically, the hypothesis was promulgated that lower-income households used more of the clients product. Striving to surpass the competition, the company made testing competitors similar products the focus of the research.


Marketing Research Case Histories - Decision Analyst


Case studies on marketing research. From Innovation and qualitative research to quantitative research and advanced analytics, these articles detail our ...

Short Case Studies On Marketing Research

Case Studies & Market Research Findings - Market Strategies ...
See how research, data, and strategy can help you better meet the needs of your clients with Market Strategies' market research case studies.
Short Case Studies On Marketing Research Field visits by the engineering team confirmed that the new calculators were terrific. Hispanics might represent a viable target market for its services, but marketing efforts to this segment had largely failed. A multinational automotive manufacturer (oem) with no previous experience in the u. In particular, a very flexible prospect model was desired to use in targeting specific customers and prospects with specific offerings, based on demographic variables available within their customer database. The learnings would then be used to produce a superior, Automotive research, quantitative research, intender survey. Focus groups, Online qualitative, time-extended acheiving deeper insights after quantitative research casual dining positioning, menu evaluation, online depth interviews, time-extended online qualitative research with dinner being a key strategic opportunity for a major casual-dining restaurant, scores from quantitative data were significantly lower for the restaurant than its main competitors, and the company used online qualitative and ethnographic research to uncover current perceptions of the brand.
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    Firms can have strong brand awareness in the us but fail to capture mindshare internationally. A niche company specializing in childcare products and accessories tasked decision analyst with conducting multiphased research in order to gain a better understanding of the target market. Maxdiff analysis, analytical consulting, choice modeling, hierarchical bayes estimation, claims testing a choice modeling project was conducted to identify the table spread products most likely to experience an increase in sales by including the cooking oil as a key ingredient. Decision analyst conducted a large concept test, followed by in-home usage product tests for each major flavor of the new salty snack, and forecasted in-market sales volume with its conceptor forecasting models. Depth interviews, projective techniques, motivational research, survey research, advanced analytics, qualitative research, quantitative research, packaged goods our clients brand was among the first of its kind, had been on the market for decades, and had maintained market share, yet our client wanted the brand to do more than just survive.

    During an online survey, respondents were taken through two shopping exercises and made purchase decisions based on the available toys. A fortune 1000 consumer-goods firm wished to identify patterns and trends in its retailers e-commerce sales and promotions. A major membership organization approached market strategies to undertake a multi-study customer satisfaction program comprising 200,000 verbatim responses. See how intelligent research, effective marketing strategies and impactful results helped our clients better meet the needs of their customers, earn stronger positions in the marketplace and make confident decisions to grow their organizations. In-person focus groups, qualitative research, remote desktop viewing, screen sharing, time-extended online in-depth interviews, virtual ethnography a large global manufacturer and marketer of beauty products wanted to understand beauty shoppers motivations, perceptions, and usage of various stores and websites.

    In-person focus groups, virtual-ethnography (remote desktop viewing), path-to-purchase, time- extended qualitative a cosmetic manufacturer was interested in gaining a better understanding consumer perceptions and usage of amazon. Purchase probability modeling lead classification system for a cloud-based product purchase probability modeling, predictive modeling, business-to-business (b2b) research, sales lead classification, international research an international, high-tech software company wanted to boost sales of its business-to-business hosted software service. A pharmaceutical company was interested in developing a new product for the treatment of a cronic disease. Leveraging the american consumer opinion panel an online survey was conducted across several countries. Automated reporting technology was used to efficiently and accurately create the reports for the multiple markets, taking into consideration the local competitors for each unit. Proprietary panel custom research panel tracking research qualitative research quantitative research attitude, usage, & behavior research a large consumer packaged-goods company wanted to gain insights into two consumer groups attitudes, usage, and behaviors toward tanning products over a period of 16 months. Paving the path to purchase identifying the decision-making process for b2b customers business-to-business research, key driver analysis, qualitative research, quantitative research, path to purchase, time-extended online research a manufacturer of products for workplace usage wanted to increase its knowledge about the path to purchasehow and why business customers buy their productsin order to effectively reach them with the right content at the right place and time. Retail sales forecasting using spatial analytics to identify new market opportunities retail store location analysis, spatial analytics, geographic information systems (gis) a national retail apparel chain sought help from decision analyst in identifying new market opportunities. Ingredients for success a global look at health- and beauty-care ingredients a major multinational consumer health-and-beauty product manufacturer wanted to determine and anticipate the next big ingredient that could revolutionize its segment of the health-and-beauty industry. Qualified respondents were asked to rate and rank an extensive list of ingredients, while assigning them into the different categories of personal-care products to which they were best suited.

    Read about the different ways that real businesses carry out market research to help you get started with your own coursework. ... Marketing case studies - Asda and John Lewis ... They start by conducting small scale test on 30 consumers.

    Case Studies in Marketing Research & Product Management

    Case Studies in Marketing Research & Product Management - ICMR Case Book Collection, Marketing Research, Marketing Research at P & G, Wal-Mart in ...
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    Alternative model types included decision tree, linear regression, and random forest. In a rapidly changing environment, making informed decisions has never been more challenging. Decision analyst recommended using quantitative surveys among both purchasers and recipients to capture gift card market share, as well as a deep dive into the motivations and behaviors surrounding a gift card purchase. Decision analyst was asked to help identify optimal locations for satellite classrooms to offer the emba degree. This case study reveals how one client utilized our products to increase marketing effectiveness and roi.

    A health insurance company didnt want to miss out on the growth potential presented by senior citizens Buy now Short Case Studies On Marketing Research

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    A leading global manufacturer of consumer health and beauty products was considering adding a new product to its current line. A multinational personal-care products manufacturer was interested in expanding its skincare business in china and wanted to identify the unique needs and applications to deliver a pipeline of skincare products specially designed for asian consumers. Firms can have strong brand awareness in the us but fail to capture mindshare internationally. You can view each article by clicking on the title. A multinational personal care manufacturer had developed a revolutionary home grooming product.

    Calibration to external sales data was applied to improve the reliability of volumetric estimates Short Case Studies On Marketing Research Buy now

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    A major membership organization approached market strategies to undertake a multi-study customer satisfaction program comprising 200,000 verbatim responses. Decision analysts copytest system and proprietary sellingpower analytical model calculated overall advertising effectiveness and suggested how to increase the ads cultural relevance. Package testing, virtual shopping, advanced analytics, quantitative research, shopper insights recently a major toy manufacturer was challenged by its management team to grow sales of its top brand. A multinational automotive manufacturer (oem) with no previous experience in the u. You can view each article by clicking on the title.

    A major utility company wished to understand the relationship between consumption of their product and their clients household income in order to address pricing issues raised by the regulatory authority Buy Short Case Studies On Marketing Research at a discount

    Short Case Studies On Marketing Research

    The findings supported strategic decisions regarding the level and timing of advertising and promotional spending. Our case study offers insight into a new consumer shopping journey. Focus groups, depth interviews, projective techniques, motivational research at the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. Product awareness and usage, international research, product attributes, incidence, customer target profile an international innovator of premium beauty products targeted to women wanted to better understand hair care needs and product usage among females in four countries Buy Online Short Case Studies On Marketing Research

    Short Case Studies On Marketing Research

    The findings supported strategic decisions regarding the level and timing of advertising and promotional spending. Decision analysts proprietary copycheck system ultimately helped the client develop the top three concepts into a multimillion-dollar campaign. Volumetric concept testing, latent class choice modeling, calibration, decisionsimulator, online simulated shopping a toy maker developed several toy concepts and wanted to know which of them should be taken to market. By providing a form to be completed by those interested in a military career, data is captured that helps the military branch with recruitment. This was prompted by a national retailer that was refusing to carry an existing, derivative product because it did not feel the product fit in well in the retailers existing product categories Buy Short Case Studies On Marketing Research Online at a discount

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    Market perception study, needs assessment survey, healthcare professionals survey a leading maker of health and wellness products wanted to identify barriers and opportunities in a niche market in order to improve its market position in the industry. Focus groups, depth interviews, projective techniques, motivational research at the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. Extended drive experience with in-vehicle mounted video camera, in-depth post-drive interview, online follow-ups, decision analyst conducted a multistage qualitative study for a premium division of an oem to determine their position relative to the competition and to identify action steps for tangible improvement Short Case Studies On Marketing Research For Sale

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    Decision analyst used maxdiff modeling to determine which new flavors would increase sales. This research was conducted to help the company develop targeted marketing initiatives, enhance product offerings, and understand targets for new products. Predictive analytics was applied to data obtained from forms filled out on the website, page views, and lead generation. Originally presented at iirs the market research event 2010, this presentation summarizes the results of an executive communication survey conducted by decision analyst on behalf of plantronics. The research was designed to help diversify, expand, and improve the product line, and, ultimately, to refine and optimize the growth strategy that would allow the company to develop into a global brand For Sale Short Case Studies On Marketing Research

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    In their effort to develop effective participant communication strategies, plan providers need to serve multiple audiences with different concerns and priorities. Focus groups, depth interviews, projective techniques, motivational research at the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. Below is a list of case studies detailing some of decision analysts experiences, from innovation and qualitative research to quantitative research, to advanced analytics and predictive analytics. A logistic regression model was developed that predicted the likelihood that a prospect would consider subscribing to the hosted service Sale Short Case Studies On Marketing Research

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